Dr. Genevieve’s first call to action centered around breaking down the barriers of competition and embracing collaboration, especially for women in business. She advocated for a collective effort, where successful individuals and enterprises come together to uplift and support each other. Collaboration, she argued, has the potential to amplify the impact of every business, fostering an environment of shared growth and success.
In a continent as diverse as Africa, collaboration is not merely an option; it is a necessity. By transcending geographical, cultural, and sectoral boundaries, businesses and individuals can share resources, knowledge, and expertise, ultimately leading to innovative solutions to some of the most pressing challenges. Collaboration also empowers marginalized voices, giving women-led businesses and the youth a stronger foothold in the market and society.