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The event was held at Tarragon Edge SMEs ecosystem (T-Edge Hub) which provides a growth-oriented platform for knowledge, capacity building and resource sharing exclusively for SMEs, consultants and investors.

The well-attended event dubbed ‘Women Entrepreneurs Forum and Exhibition’ was held under the auspices of Upshift Global; Club G100, Financial Inclusion Africa and Genevieve Pearl Consult.

Two leading Ghanaian experts in business management who spoke at the event advised young entrepreneurs that the survival of their businesses is hinged on bookkeeping and record analysis.

According to them, bookkeeping which is keeping accurate financial records could be used to gauge the health of the businesses.

Dr Akorfa Ahiafor, the MD/CEO of Jireh Microfinance Limited, described bookkeeping as the difference between success and failure of businesses.

She added that bookkeeping helps businesses to plan their budgets, explaining that budgets are vital for businesses as they are the financial guidelines to success.

“With bookkeeping, you can assess your financial resources and manage income and expenses”, Dr Ahiafor stated.

“So we entrepreneurs fail to keep records of businesses, we will fail. It is not enough to keep records but to analyse the records as well”.

Hajia Amina Sammo, a leading Financial Literacy Consultant, added that bookkeeping makes filing a tax return easier for businesses that practice bookkeeping.

With a proper organization of records on your earnings, expenditure and others you won’t have to worry about scrambling for receipts and invoices because all your records are properly documented, she explained.

“Organization of financial records is very important. You should be able to easily assess your financial information at anytime”.

This will help when it comes to applying for grants, loans, or even attracting investors”, Hajia Sammo said.

Looking at the importance role bookkeeping and record analysis plays in the survival of businesses, the two experts encouraged the young female entrepreneurs not to be ashamed of sending their business figures to individuals and institutions to analyse for them.

Addressing the exhibitors, the President of WISE Network Ghana, Dr Genevieve Obuobi Duncan, said: “It is important for us to support businesses so that they can scale up and be sustainable”.

The exhibitors expressed their appreciation to WISE Network Ghana and its sponsors for providing the platform for them to showcase their products.

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The theme for the awards is “Promoting Free Movement of persons, goods and services across Africa”, whilst the theme for the forum is “The African Free Continental Area, a great opportunity for Africa”.

The event which is expected to serve as a platform for business development will bring together businesses and investors on the continent and the world over with the aim of promoting trade and economic development in Africa.

The occasion will equally be used to recognise and reward achievers and business as well as organisational leaders like the current Secretary General of the World Trade Organization (WTO), Ngozi Okonjo-Iweala who have excelled in their vocations and businesses in Africa.

The two day event, which starts from 26th November to 27th November 2020 will consist of a forum, seminar, exhibition and awards with the aim of promoting made in Africa products and services.

Speakers at the forum will include  Dr. Mrs  Helen  Ndidiamaka  Godswill  Solomon; Dr, Victor Adoji, Economist; Silvie Potignon, Founder and  Director of  Sofa Services in Congo; Marlon  Weir, CEO, Africamarket.com in Rwanda; Louis Yaw Afful , Executive Director, Women in Africa Network; Dr. Genevieve Duncan Obuobi, Banking and SME consultant; Ogochukwu Chidibere Nweke, Vice President of Synergies institute Ghana and  Jean Malic Kalima, President, Rwanda Mining Association and Director Wolfram Mining  and Processing,

As part of the programme, about 100 inspiring individuals will be listed under the African Regional Awards. Others will be honoured with the TWARM Achievers, business and leadership awards in recognition of achievers and excellence in the region.

The event has been introduced to promote regional economic infrastructure and trade expansion in Africa, through the publication of annual in-depth research on African economies and trade developments.

The title sponsor for the event is the African Regional Journal with M&C Global as the second title sponsor. Other sponsors include BSystems, Wolfram Mining and Processing Limited, People Pay, Made in Africa and JRA cosmetics.

The Director General of the World Trade Organization Ngozi Okonjo-Iweala said “I am honoured to receive this distinction and to be recognised as one of the inspiring individuals in Africa for the 2021 edition of the TARJ forum and Exhibition’.

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